When an event goes wrong, what is the most common explanation?
‘The atmosphere wasn’t right.’
The fact is, so much of the success or failure of an event comes down to an ineffable collective sense of mood and ambience, which is ultimately out of the planner’s hands.
Well, kind of.
Of course, nothing can guarantee an event will go brilliantly well.
But here’ the thing.
Too often mood is treated as something mercurial and impossible to control.
Isn’t mood ultimately what music is there to control? And decorations? And Drinks?
In truth, most of an event planner’s job is to manage and pre-empt the mood and ‘vibe’ of an event.
And the best way to do this is pay more attention to lighting.
Of course, this sounds silly – lighting is seen as a functional aspect of an event, something to be dealt with rather dwelt on.
But in reality, the more time that’s spent finding exactly the right combination of lighting, orchestrating exciting tricks with it and generally thinking about what could be done with lighting to compliment the rest of the occasion, the more powerful an experience you will cultivate.
Consider all the different kinds of lighting equipment we have here are Raptor.
With such a range and variety, imagination is the only limit to what could be achieved.
Rather than asking ‘what kind of flighting could we have?’ you need to start with the question ‘what do we want to achieve?’
Starting with a vision, a sense of ambition, you can work closely with lighting experts to make a truly memorable lighting show.
Because lighting really is the most cost effective way of creating a genuinely unique experience.
And that’s not to mention the fact that the right lighting with perfectly compliment the rest of the event, turning music into mood and dancing into an immersive sensory experience.
So rather than making lighting an after-thought, an accessory to everything else, make it at the centre of your event and you’ll see exactly what we mean!