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Category: Experiences

Why you should start with lighting

Posted on 17th September 20199th October 2019 by tww-flex
Why you should start with lighting

When an event goes wrong, what is the most common explanation?

‘The atmosphere wasn’t right.’

The fact is, so much of the success or failure of an event comes down to an ineffable collective sense of mood and ambience, which is ultimately out of the planner’s hands.

Right?

Well, kind of.

Of course, nothing can guarantee an event will go brilliantly well.

But here’ the thing.

Too often mood is treated as something mercurial and impossible to control.

Isn’t mood ultimately what music is there to control? And decorations? And Drinks?

In truth, most of an event planner’s job is to manage and pre-empt the mood and ‘vibe’ of an event.

And the best way to do this is pay more attention to lighting.

Of course, this sounds silly – lighting is seen as a functional aspect of an event, something to be dealt with rather dwelt on.

But in reality, the more time that’s spent finding exactly the right combination of lighting, orchestrating exciting tricks with it and generally thinking about what could be done with lighting to compliment the rest of the occasion, the more powerful an experience you will cultivate.

Consider all the different kinds of lighting equipment we have here are Raptor.

With such a range and variety, imagination is the only limit to what could be achieved.

Rather than asking ‘what kind of flighting could we have?’ you need to start with the question ‘what do we want to achieve?’

Starting with a vision, a sense of ambition, you can work closely with lighting experts to make a truly memorable lighting show.

Because lighting really is the most cost effective way of creating a genuinely unique experience.

And that’s not to mention the fact that the right lighting with perfectly compliment the rest of the event, turning music into mood and dancing into an immersive sensory experience.

So rather than making lighting an after-thought, an accessory to everything else, make it at the centre of your event and you’ll see exactly what we mean!

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How an event becomes an experience

Posted on 14th June 20199th October 2019 by tww-flex
How an event becomes an experience

Everybody loves an event – we love the anticipation, we love to get dressed up, we love to see our friends and loved ones, we love to feel like things are happening.

But the truth is, events are really not so uncommon.

Just google your city or town’s name, and you’ll be offered a seemingly never-ending list of all the ‘events’ going on near you over the coming days and weeks and months and years.

But how many of them excite you?

How many of them look like events you’ll treasure the memory of for years, that will make you feel new things and take you out of your day-to-day life?

This, my friends, is the difference between an ‘event’ and an ‘experience’.

 

Experiences last

When you look back on your life, you’ll probably have a handful (or hopefully more!) of moments and memories which still feel vivid and alive.

They’re the things which feel separate, special, as if they were in sharper colour or brighter lighting.

And sometimes, you can actually barely remember the details at all!

It’s as if the event became something else.

And that’s why experiences are so much more powerful than mere events – they take us out of the everyday and into something more fantastical and more enticing.

Surely, therefore, that is what every event you throw should aspire to – to be remembered, treasured, to feel like a moment in your attendee’s lives.

Whether it’s a wedding, birthday party, or any other kind of event, you should be aiming to create an experience.

But what does that really mean?

 

Experiences are immersive

As our friends at Sneaky Experiences know, the easiest way to create an event which truly becomes an experience is to make it immersive.

That means creating an environment, making your event venue into a whole world.

It might mean having a theme, like an era or a beloved film.

But it might also mean bringing scents and sounds and lights and sounds into the mix to create a genuine sensory extravaganza.

Let’s imagine it’s your wedding.

Of course, it’s going to be a brilliant day regardless.

But imagine if there’s also rich, evocative scents, and a woodland scene, and choreographed dancing, and your best friends have all prepared a song with the band.

That’s something you can get lost in, something immersive and intoxicating.

That’s an experience.

A sneaky experience you won’t forget

Posted on 14th March 20199th July 2019 by Toby Mcinnis
A sneaky experience you won’t forget

When did you last have a genuinely extraordinary experience?

For that matter, when did you last do something you’ve never done before?

We all understand the value of experiences.

But mostly, we spend our time waiting for them to just happen to us.

That’s why we’ve felt so fortunate of late to work closely with the guys at Sneaky Experience.

And who exactly are they?

In their own words, Sneaky Experience ‘create bespoke parties and provide professional event management’.

To you and me, that means they are master architects of extortionary experiences.

They orchestrate immersive pop-up cinema events with professional actors.

People attending often come in full costume.

Looking like this.

Or this.

Their attention to detail is without parallel.

And the atmosphere is unlike anything else.

Not for everyone?

Here’s the thing.

For some people, these events seem intimidating.

They think they’ll have to ‘perform’, or be too self-conscious to enjoy themselves.

But in reality, the way Sneaky do things?

Everybody’s so swept away in the moment it’s hard to think about those kinds of things.

The phrase ‘lost in the moment’ could’ve been invented for it.

So the question you need to be asking is this.

Do you want to experience something extraordinary?

Do you want to be the kind of person who tries something new?

Or do you want to just wait around for experiences to happen to you?

Your call, really.

 

You can find out more about Sneaky’s upcoming events here – be sure to sign up to their newsletter to find out when the next experience is happening. And if you like the look of their events, hit up their instagram for way more images.

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