Let’s be honest: conferences are rewarding, but difficult to organise.
And between booking the right space and ensuring the program is properly planned, it’s easy to overlook how your speakers are actually going to be heard.
Which is understandable.
Few people are likely to comment on the sound being exceptional.
But the truth is, professional audio quality is amongst the very most important aspects of any conference.
Even smaller conferences benefit immensely from the presence of crisp, precise sound.
With the right sound quality, the most intimate conference can be made to feel highly professional and the biggest conference can be made to feel intimate.
Well, we’ve built up extensive experience providing excellent audio for conferences, talks and public speaking events over the years, so allows us to lay out exactly why professional sound is such an essential in three basic ways.
Having professional sound makes everything simple.
Because rather than faffing about figuring out what equipment you need, what combination will work best, how the room’s acoustics work, you can be focusing on everything else.
Rather than wasting time sourcing equipment from various avenues or stressing about whether people at the back can hear, you can be investing it in refining your programme or prepping your speakers.
Professionals are professional: that’s just what they do.
So while you’re sweating your way through a call-sheet and fixing up the buffet, you at least will know the sound is covered.
As we’ve said, you’re unlikely to get great compliments on the sound quality of your conference.
But in reality, this actually illustrates the importance of sound.
Because professional sound quality isn’t there to be noticed – it’s there to ensure your speakers are understood.
The quality of dialogue and dissemination is protected by proper audio engineering, as is the tone and dynamic in the room.
Having dodgy sound at a brilliant conference is like serving a Michelin-Starred meal in a restaurant you’ve never cleaned.
There are always things that can go wrong with conferences.
Whether it’s guests being delayed or issues with the venue, nothing can guarantee totally smooth sailing.
What can be controlled, however, is how you, the conference runner portray yourself and the conference.
Everything you do, every decision you make sends a signal to your attendees.
How professional is this organisation? How seriously do they take their responsibilities?
The fact is, there is nothing more amateurish than poor sound.
Screaming feedback? Faulty Speakers?
That’s hardly the message you want to be sending.
By having a smooth, perfectly functioning sounds system specifically selected for the venue you’re using, you are clearly signalling both how much you value the event and how much those attending it should, too.