Everybody loves an event – we love the anticipation, we love to get dressed up, we love to see our friends and loved ones, we love to feel like things are happening.
But the truth is, events are really not so uncommon.
Just google your city or town’s name, and you’ll be offered a seemingly never-ending list of all the ‘events’ going on near you over the coming days and weeks and months and years.
But how many of them excite you?
How many of them look like events you’ll treasure the memory of for years, that will make you feel new things and take you out of your day-to-day life?
This, my friends, is the difference between an ‘event’ and an ‘experience’.
When you look back on your life, you’ll probably have a handful (or hopefully more!) of moments and memories which still feel vivid and alive.
They’re the things which feel separate, special, as if they were in sharper colour or brighter lighting.
And sometimes, you can actually barely remember the details at all!
It’s as if the event became something else.
And that’s why experiences are so much more powerful than mere events – they take us out of the everyday and into something more fantastical and more enticing.
Surely, therefore, that is what every event you throw should aspire to – to be remembered, treasured, to feel like a moment in your attendee’s lives.
Whether it’s a wedding, birthday party, or any other kind of event, you should be aiming to create an experience.
But what does that really mean?
Experiences are immersive
As our friends at Sneaky Experiences know, the easiest way to create an event which truly becomes an experience is to make it immersive.
That means creating an environment, making your event venue into a whole world.
It might mean having a theme, like an era or a beloved film.
But it might also mean bringing scents and sounds and lights and sounds into the mix to create a genuine sensory extravaganza.
Let’s imagine it’s your wedding.
Of course, it’s going to be a brilliant day regardless.
But imagine if there’s also rich, evocative scents, and a woodland scene, and choreographed dancing, and your best friends have all prepared a song with the band.
That’s something you can get lost in, something immersive and intoxicating.
That’s an experience.